Hollis Thomases & Twitter Markeing

For her industry longevity, wide-ranging experience, and practical insights, Hollis has built a reputation as online marketing’s “Voice of Reason.”  In January 2010, Thomases’s first book, Twitter Marketing: An Hour a Day, a 478-page business text on the application of Twitter in marketing, was published by Wiley/SYBEX.  Since 2005, Thomases has bi-weekly authored the “Planning the Buy” column for top Internet marketing resource site, ClickZ(.com).  Thomases has appeared on television (local ABC, NBC and PBS stations) and on TechTV’s “Working the Web” and in such print publications as the Business Week, Advertising Age, Baltimore Sun, DM News, and The Examiner. She frequently speaks at industry and trade conferences such as the American Marketing Association, Search Engine Strategies, The Newsletter and Electronic Publishers Association, The Kelsey Group, the Laboratory Product Association, The Direct Marketing Association of Washington DC, and the Vocus Worldwide User Forum.

from - http://www.webadvantage.net/about-us/hollis-thomases

twitter: http://twitter.com/#!/hollisthomases

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The PRWeb Interview: SEO Tips, the Difference in Wire Services

The PRWeb Interview: SEO Tips, the Difference in Wire Services

Hey PR professionals, do you know the specific differences between the various wire services — PRWeb vs. Marketwire vs. PRNewswire vs. Business Wire — when it comes to distributing a press release?

If you do, you’re likely in the minority. For most people, it’s a black box — meaning nobody knows how it all works.

I’ve always been interested in this topic, and one of my best read blog posts of recent years, is a small post focused on examining the differences between PRWeb and Marketwire in terms of distribution and delivering web traffic. A recent retweet of the post by @mbaltrusaitis led to a call from Frank Strong, head of PR for Vocus and PRWeb, who wanted to talk. So I fired off nine questions about PRWeb’s differentiators, tips for SEO optimization, and his thoughts on the once-popular “social media press release.” I plan to send similar questions to the other services.

Enjoy and let me know what you think.