Engage Social Media | A Blog About New Marketing: "Hey PR professionals, do you know the specific differences between the various wire services — PRWeb vs. Marketwire vs. PRNewswire vs. Business Wire — when it comes to distributing a press release?
If you do, you’re likely in the minority. For most people, it’s a black box — meaning nobody knows how it all works.
I’ve always been interested in this topic, and one of my best read blog posts of recent years, is a small post focused on examining the differences between PRWeb and Marketwire in terms of distribution and delivering web traffic. A recent retweet of the post by @mbaltrusaitis led to a call from Frank Strong, head of PR for Vocus and PRWeb, who wanted to talk. So I fired off nine questions about PRWeb’s differentiators, tips for SEO optimization, and his thoughts on the once-popular “social media press release.” I plan to send similar questions to the other services.
Enjoy and let me know what you think.
Question #1: Hi Frank, a lot of PR folks wonder: what are the specific differences between the various wire distribution services. Can you give us your top three reasons in understanding why PRWeb comes out on top vs. MarketWire vs. PRNewswire vs. Business Wire? Read the rest of this entry »"
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